A benchmark rate is a standard, room-only, non-discounted rate that
is always available as long as there are rooms, with restrictions no more
stringent than other transient rates
This rate, which is part of the property’s pricing structure, is
market-driven and offers great price/value to customers.
It is designed to capture the majority of non-qualified demand at
the property.
The benchmark rate serves as the foundation for both premium and
discounted rates, optimizing hotel revenue and profits.
Distinct benchmark rates should be established in Channel Manager
as well for weekdays, weekends, and different seasons.
Check the guidelines on Determining Seasonality.
