Boost Your Hotel’s Success with Sales and Marketing Strategies
Sales and Marketing include but not limited 3 Parts
- Public Relations
- Social Media/ Advertisements
- E-commerce / Booking Engines /Promotions
How to run ads on all Social Media Platforms, How to use Expedia Vouchers and more
Sales and marketing
Are essential to driving visibility and generating more sales for your hotel. To achieve this, focus on three key areas: Public Relations, Social Media/Advertisements, and E-commerce/Booking Engines/Promotions.
Public Relations:
Build strong
relationships with media outlets, influencers, and travel writers to gain more
visibility and enhance your brand’s reputation. Use PR to share unique stories
about your hotel, new offers, and experiences that make you stand out.
Social Media/Advertisements:
Maximize your presence on platforms like Facebook,
Instagram, and Google by running targeted ads. Engage with your audience,
promote your property’s key features, and share guest experiences. Learn to run
ads effectively by utilizing platform-specific tools to boost your reach.
E-commerce/Booking
Engines/Promotions:
Ensure your hotel is easily bookable online. Utilize booking engines like
Expedia and run exclusive promotions, such as offering Expedia vouchers, to
attract more guests. Combining promotions with user-friendly booking systems
can increase direct bookings and improve overall sales.
There continues to be a growing trend of companies deploying online corporate booking tools to help manage business travel and entertainment expenses. It is important for sales leaders to stay current on this evolving trend.
Doing so will enhance our ability to properly deploy sales resources and continue to position Your Hotel for gaining preference, loyalty, and share from our best customers. This document was developed to answer the most frequently asked questions that might surface on this topi
OVERVIEW:
Sales and Marketing
Prior to the Internet, travelers would make their travel arrangements by calling their company’s dedicated travel agency. These travel agencies would make reservations using a Global Distribution System (GDS), which connected directly with the hoteliers’ computer reservation system (CRS). Since the advent of the Internet, nearly all corporations have implemented a corporate online booking tool enabling travelers to make their own reservation with similar capabilities as travel agencies.
Pushing the booking function down to the individual traveler has many implications for Marriott and your hotel.