Establishing Seasonality in Hotel Revenue Management
To identify seasonality effectively, we rely on historical data spanning at least 18 months, ensuring we capture trends across various market segments.
Utilizing a tool that reviews historic data at the period or month level, we analyze graphs showing demand, ADR (Average Daily Rate), and rooms sold by rate code.
These graphs provide valuable insights into market performance, with ADR and rooms sold data extending up to three years and demand data up to two years, enabling us to make informed strategic decisions
Steps Establishing Seasonality, Is a tool to help identify seasonal trends that affect your hotel,
– How these trends may differ across various market segments.
– This tool reviews historic data at the period or month level
The graphs, Show
——-> Demand,
——-> ADR, and
——-> Rooms Sold, allow you to look back historically by rate code.
-These graphs provide a view of the trends in market performance,
-The ADR and Rooms Sold graphs go back up to three years, t
-Demand graph up to two.