Hotel Revenue Management – 5 Major Pillars
Hotel Revenue Management is structured in 5 Major Pillars:
- Strategy & Pricing Philosophy
- Inventory & Optimization (One Yield / ERS)
- Distribution & Channel Management
- Analytics & Reporting (MRDW, STR, Tools)
- Leadership & Above Property Governance
Now let’s break it exactly in Hotel language.
1️⃣ STRATEGY & PRICING PHILOSOPHY
This includes:
- High Performance Pricing (HPP)
- Extended Stay Strategy
- Corporate Pricing (MarRFP, SCPT)
- Business Transient Pricing
- Loyalty Reimbursement Strategy
Subsections:
- Pricing ladder logic
- Segment prioritization
- Displacement analysis
- Fair Market Value evaluation
- Corporate RFP strategy
- Budget & Revenue Planning
Tools Used:
- HPP guidelines
- MarRFP
- SCPT (Special Corporate Pricing Tool)
- Fair Market Value Tool
- Revenue Planning Template
- One Yield Strategy Outlook Template
Reports:
- ADR by segment
- Rate program audit
- Corporate production report
- Budget vs Forecast
- LPA goal tracking